Privacy Policy

Personal Information Collection Statement ("PICS")


Your Privacy

Suzuran Bed (H.K.) Limited ("we", "our" or "us") respects your legal rights of privacy when collecting, storing, using and transmitting personal data and this PICS explains our privacy practices. Please read the following carefully to understand our policy and practices regarding how your personal data will be treated. This policy may from time to time be revised. If there is any inconsistency between the English and Chinese version of this Privacy Policy Statement, the English version shall prevail. "personal data" means any personally identifying information or sensitive data (such as names, occupations, addresses, contact details, ID Card or Passport numbers, date of birth, email address, telephone number, credit card information, your age, your marital status, your employer, your income, demographic data) from which it is practicable for the identity of an individual to be ascertained.


Purposes for using your Personal Data

Your personal data may be collected when you make purchase products.

The purposes for which we may use your personal data are divided into obligatory purposes and voluntary purposes. If personal data is to be used for an obligatory purpose, these personal data will not be marked as “optional” in the Members Application Form and you MUST provide your personal data to us if you want us to provide the service for which you are applying. If personal data is only to be used for a voluntary purpose, it is entirely up to you to decide whether you want to provide such information to us or not.


Purposes for which it is obligatory for you to provide your personal data are:

a. communicating to you your entitlements and privileges;
b. relationship building; and
c. data cleansing and customers profile updates.


Purposes for which it is only voluntary for you to provide your personal data are:

  1. to enable us better to understand the demographics of our customers for internal research and analysis to enable us to provide services and product information or offerings better tailored to your needs;
  2. market research;
  3. to enable our customer service to follow up;
  4. to distribute customer satisfaction survey;
  5. to send out VIP newsletters and VIP program updates; and
  6. direct marketing including :
    -communicating to you regarding new product launch and other promotional offers;
    -communicating on-counter or out of counter services and events;
    -marketing programs, digital campaigns, roadshow/outpost, in-store promotion updates;
    -communicating joint promotion or events with shopping malls, department stores, credit cards, banks, trades, celebrities, magazines, television, websites, mileage programs, cultural, art or musical societies/organizations, charities or nonprofit organizations.


In order to ensure the confidentiality of your personal data, we ensure that our policies and practices regarding the collection, use, retention and transfer of and access to your personal data comply with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.


Collection of Personal Identifiers

You may need to provide your identifiable information from time to time, including but not limited to your name, gender, age, identity card number, date of birth, phone number, facsimile number, address, email address, credit card details, education level, occupation, household income, hobbies or preferred activities. Failure to provide such data may prevent us from providing appropriate services to you. If you are under 18, you must obtain consent from parents or guardians before disclosing any of your identifiable personal data to us.


Direct Marketing

After submitting your identifiable personal data, you may receive direct marketing phone calls, emails or direct mails from us/our affiliates or business partners from time to time. If at any other point of time you do not wish us to use your personal data for use in direct marketing as described above, you may exercise your opt-out rights by notifying us at:

(a) you can click the unsubscribe link on the email and you will be unsubscribed from the mail list immediately or (b) email us at

No fee will be charged for this arrangement.


Storage of Personal Data

Pursuant to our general policy, we will keep a record of all transactions with you in our course of business for a reasonable period of time for review and verification purposes.


Disclosure of Data

We will take all practicable steps to keep your personal data confidential, but we may transfer/transfer such data to:
a. Agents, contractors or third-party service providers providing us with administrative, telecommunications, computer, and other services in connection with the processing and storage of your information;

b. If we decide to sell any relevant part of our business to any actual or proposed grantee, transferee or successor; and

c. Any person to whom we have a duty under any law to make a disclosure


Access to Personal Data

You can a written email to request access to your personal information to the company's customer service, the Company is based on the provisions of section 19 (1) of the Personal Data (Privacy) Ordinance, to reply you in receipt of your requirements within 40 days. In accordance with the provisions of section 20 (3e), if you refuse to access a written email, the Company reserves the right to refuse your access request. Under section 28, the Company may charge a reasonable fee for information access. However, if you indeed to make reasonable corrections access to personal data, the Company may exempt from the relevant charges.

Correction of Personal Data

You shall send your request to correct your personal data a written email to our Customer Service and provide the correct information. Pursuant to Section 23 of the Personal Data (Privacy) Ordinance, we will correct your personal date within 40 days upon request without charge.

The person to whom (1) requests (i) for access to data or correction of data, (ii) for general information regarding our policies and practices with respect to personal data and (iii) about the kinds of personal data that we hold and (2) general questions and complaints should be sent to the below email:



All personal data provided by you will be properly stored in our customer service system and can only be accessed by authorized persons.



Should you have any questions regarding the Terms of Use, please feel free to contact us during office hours from Monday to Friday at 9 am - 6 pm at:
Tel: (852)2408 7078
Fax: (852)2407 6206

(This Statement may be amended from time to without prior notice. Please review it regularly.)


Personal Data Collection Statement

As a customer of Suzuran Bed (HK) Limited, you may be required to provide your personal data (“Personal Data”) to us prior to any purchase of our products. Incomplete or incorrect data may prevent us from providing or continuously providing Services.


We will always keep your personal data confidential. Our policies and practices regarding collection, use, retention, disclosure, transfer, and confidentiality of and access to your personal data comply with the laws of Hong Kong and are stated in this Statement.


You agree that we may use and retain any personal data provided by you for the following purposes and any other purposes mutually agreed by you and us or required by law from time to time:

  1. provision of Services;
  2. promotion of any goods by us, our agents, subsidiaries or business partners;
  3. handling of any interest in or in relation to the Goods;
  4. analysis, confirmation and/or verification of your credit, payment and/ or other status in respect of the provision of the Goods;
  5. handling of any payment instructions, direct debit payment and/or credit payment requested by you;
  6. day-to-day management of your account and/or collecting any account payable in respect of the Goods; and

You also agree that for the above purposes, we may disclose and transfer (whether within or outside Hong Kong) the right to use, disclose, hold, handle, retain or transfer your personal data to our agents, contractors, any telecommunication operators, any third party receiving organizations, any credit consultants, any security organizations, any credit providers, banks, financial institutions, any other persons under a duty of confidentiality to us, and any actual or proposed assignees of us.


In addition, according to your agreement with the company, the company can be disclosed in your personal information and transfer (whether in Hong Kong or overseas), and relevant personal data can be stored in the company or any company for the purpose mentioned above, the amount of one or more database, to promote the company's goods and to compare your above goals and other information provided to the company. If you do not wish to receive promotional information not related to the services provided by us or do not wish us to disclose, transfer or use your personal data for the purposes mentioned in this paragraph, please write to us in writing, giving your name and contact number.


Pursuant to the Personal Data (Privacy) Ordinance, you shall have the right to:

  1. confirm whether your data is being held by us;
  2. access the data held by us within a reasonable period;
  3. access the data held by us in a reasonable manner;
  4. correct any incorrect personal data.


Pursuant to the Ordinance, we have the right to charge you a reasonable fee for accessing any personal data. If you wish to access or correct your personal data or acquire a copy of the data held by us, please send us your request by written email: